Fall For Vans
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Vans
Break it all, except your shoes.
Break it all, except your shoes.
Creative team
Viki Leiva & Fran Pascual
Vans have created Vans Pro Classic, same design but more resistant and durable.
To promote the new product, we hijacked a very well-known moment for skaters: falling. Thanks to fall detection service on devices, Vans send a message with a discount every time a skater fall. The more they fall, they more they deserve Vans Pro Classic.
