Fall For Vans

︎︎︎ Vans

Break it all, except your shoes. 

Creative team
Viki Leiva & Fran Pascual

Vans have created Vans Pro Classic, same design but more resistant and durable.

To promote the new product, we hijacked a very well-known moment for skaters: falling. Thanks to fall detection service on devices, Vans send a message with a discount every time a skater fall. The more they fall, they more they deserve Vans Pro Classic.

© 2022 Victoria Leiva