Sports
Beyond
Sports
︎︎︎
Nike
A campaign that empowers girls to discover a career in sports.
A campaign that empowers girls to discover a career in sports.
Awards
D&AD New Blood - Yellow Pencil
Creative Conscience - Silver
Creative team
Viki Leiva & Fran Pascual
Girls don’t consider a career in sports when deciding their future. Even if they don’t want to become athletes, Nike believes that there’s always a place for them in sports.‘Sports beyond sports’ wants to empower girls to break the gender gap in sport-related jobs, like sport journalism, physical therapy or sneakers design.
![](https://freight.cargo.site/t/original/i/8838f984735fb20188c7fa931d97686be0a344840207fb5c15166bd26a28bd0d/Board-1.jpeg)
![](https://freight.cargo.site/t/original/i/7690ab253c26271bafafed45a506f00ce02884e537a34b75bf2230cebcf2091e/Board-2.jpeg)
![](https://freight.cargo.site/t/original/i/3b838007c597f539881f648f5550a5988c551b80292882d6a3dd9eafc03d0ca1/Board-3.jpeg)
![](https://freight.cargo.site/t/original/i/e6246aacd5994048c54cd2fc87d023a326e1b497a5bba0f6f65d974239e38d69/Board-4.jpeg)
![](https://freight.cargo.site/t/original/i/1e23f24f191c0a814d7396164799cc705cab4fda8944c55fef8fadd4627a4475/Print-Journalist.jpeg)
![](https://freight.cargo.site/t/original/i/e6d9509f64113434cbed5ef53083e226a4e6f91a2329d8ee523e5982cc2a8109/Print-Physiotherapist.jpeg)
![](https://freight.cargo.site/t/original/i/029d80ae5d95981ef15f8e960710237abdd2769e657d8292c6c83260e0182052/Print-Executive.jpeg)