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︎︎︎ Nike

A campaign that empowers girls to discover a career in sports. 

D&AD New Blood - Yellow Pencil
Creative Conscience - Silver

Creative team
Viki Leiva & Fran Pascual

Girls don’t consider a career in sports when deciding their future. Even if they don’t want to become athletes, Nike believes that there’s always a place for them in sports.‘Sports beyond sports’ wants to empower girls to break the gender gap in sport-related jobs, like sport journalism, physical therapy or sneakers design.

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© 2022 Victoria Leiva